Barack Obama used his prime-time infomercial tonight to make his closing argument on why he should be elected the president of the United States of America. Election day is next Tuesday, November 4, which is less than one week away. In his infomercial, he discusses his 20 month campaign, the highlights of his campaign trail and his economic and tax relief proposals.
The speech aired on 4 major networks. Fox TV and Major League Baseball changed the starting time of the suspended Game 6 World Series so they could air Senator Obama's speech live. This is the first time in 16 years that a presidential candidate has bought network time, in prime time, for a prolonged campaign commercial.
Senator Obama's infomercial was heavy in references to main stream Americans who have been effected by the economy and the decisions made by the current administration. Obama told stories of four different Americans and American families, and of what they’re confronting. He discussed the challenges people are facing and what we should do in terms of solutions. He also talked about the struggles of his mother, her bout with breast cancer, and the difficulty she had with her insurance company. This reference was meant to help viewers understand why his health care reform program is what it is.
The cost of the infomercial was estimated to be more than $3 million dollars. It shows the amount of money Barack has at his disposal.
John McCain seized the opportunity to say the advertisement was excessive. He pointed out the fact that the infomercial bumped back the World Series on Fox by 15 minutes. “No one will delay the World Series with an infomercial when I’m president,” he said, in Hershey, Pa.
But the Obama fired back stating that many people have over 150 channels and therefore, plenty of other choices - or could play a video game instead.
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